HYVO at the MAIA International Acro Cup 2026
The MAIA International Acro Cup 2026 was a landmark weekend for HYVO. It was our first opportunity to introduce the newly rebranded HYVO at an international gymnastics event, launch our Evolve collection and meet gymnasts, coaches and families from across the acrobatics community.
We spent the full four days at our HYVO stand, selling directly to customers, sharing our new collections and enjoying the incredible atmosphere surrounding the competition.
Alongside launching HYVO and Evolve, we were proud to sponsor both the Portuguese national team and the Acro Battle. From seeing international athletes train in their bespoke HYVO teamwear to watching gymnasts compete in HYVO during the battle, the weekend brought together everything we want the brand to represent.
Launching HYVO and Evolve at MAIA
Following our transition from HALO to HYVO, MAIA gave us the perfect opportunity to introduce the new brand in person.
Our stand was open throughout the four day event, showcasing a wide selection of gymnastics leotards from across our collections and giving visitors their first opportunity to discover the new Evolve range.
The response was incredibly positive. We loved seeing gymnasts engaging with the collection, trying on the leotards and sharing their thoughts with us. Receiving direct feedback from gymnasts, parents and coaches is extremely valuable because it helps us understand what our customers love and what they would like to see from HYVO in the future.
Being at MAIA also allowed us to connect with existing customers and meet people discovering HYVO for the first time. Although our online store enables us to reach gymnasts in many different countries, there is something particularly valuable about meeting customers face to face, helping them explore the collections and hearing about their experiences within the sport.
Alongside the stand, we ran competitions and involved gymnasts in our social-media content throughout the weekend. This made HYVO’s presence at MAIA more interactive and gave athletes the opportunity to get involved, have fun and win HYVO prizes.
The photographs and videos captured during the event reflected the atmosphere perfectly: busy, energetic and centred around the gymnasts themselves.
Supporting the Portuguese National Team
Another highlight of MAIA was seeing members of the Portuguese national team wearing their bespoke HYVO teamwear during podium training.
We designed and supplied coordinating training leotards and HYVO shorts for the team, giving the gymnasts a distinctive and unified look as they prepared for the competition. The athletes then changed into their individual competition leotards for their routines, but seeing the team train together in their bespoke HYVO kit was an incredibly proud moment for us.
We also captured some fantastic photographs and videos of the gymnasts training in the collection. Seeing the teamwear worn by international-level athletes in a genuine training environment brought the designs to life in a way that studio imagery alone cannot.
Our work with the Portuguese team has been a great collaboration, and MAIA allowed us to see that partnership in action. We are now looking forward to exploring how the relationship could develop and expand in the future.
Sponsoring the Acro Battle
HYVO was also proud to sponsor the Acro Battle, a unique and energetic highlight of the event.
The selected female gymnasts competed in HYVO leotards, while the male gymnasts wore HYVO T-shirts, bringing the brand directly onto the competition floor. The athletes were genuinely excited to receive their HYVO outfits and take part in the battle, making the experience even more special for our team.
Watching the gymnasts perform in HYVO in front of the MAIA crowd was a brilliant moment. The Acro Battle was fast-paced, fun and full of personality, with the audience sharing in the excitement.
It represented so much of what we love about the gymnastics community: talented athletes, an enthusiastic crowd and a shared enjoyment of the sport. It was exactly the kind of event we wanted HYVO to support and be associated with.
A Memorable Weekend for HYVO
MAIA was about far more than attending an international competition or selling gymnastics wear. It was an opportunity to launch HYVO within the international acrobatics community, introduce Evolve, support athletes and teams, and form genuine connections with the people involved in the sport.
We returned home incredibly happy with the response to HYVO and excited about what could come next. From the reaction to Evolve and our developing relationship with the Portuguese national team to the excitement surrounding the Acro Battle, the weekend felt like an important step forward for the brand.
Thank you to everyone who visited our stand, wore HYVO, participated in our competitions, appeared in our content or simply stopped to speak with us. We loved being part of MAIA and look forward to creating many more experiences like this within the international gymnastics community.